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ICED 11
Papers

ECODESIGN IN INDUSTRIAL DESIGN CONSULTANCIES – COMPARING AUSTRALIA, CHINA, GERMANY AND THE USA

ECODESIGN IN INDUSTRIAL DESIGN CONSULTANCIES – COMPARING AUSTRALIA, CHINA, GERMANY AND THE USA

Year: 2011

Section: Design for X, Design to X

Editor: Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Malmqvist, J.

Author: Behrisch, Johannes Christoph (1); Ramirez, Mariano (2); Giurco, Damien (1)

Section: Design for X, Design to X

Pages: 1-11

Abstract

This paper presents the results of an empirical study, investigating the uptake of ecodesign by industrial design consultancies (ID consultancies) in Australia, China, Germany and the USA.

There still appears to be no widespread uptake of ecodesign into product development praxis by industrial designers, with most ecodesign activity focusing on the engineering phase. Especially seldom are the necessary radical interventions to significantly improve the environmental performance of products. The literature review revealed that ID consultancies might be in a position to improve this situation. This paper presents the findings of a website content analysis, investigating the extent of ecodesign uptake by ID consultancies in Australia, China, Germany and the US.

The paper verifies that ID consultancies have a high potential to improve ecodesign uptake by using their influence especially on early phases of the product development process and by addressing also non engineering related issues for ecodesign. This potential does not appear to be fully embraced yet.

Keywords: USA; INDUSTRIAL DESIGN CONSULTANCIES; GERMANY; ECODESIGN PRACTICE; CHINA; AUSTRALIA

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ds conferenceICED11: 18th International Conference on Engineering Design

ICED11: 18th International Conference on Engineering DesignThe Design Society and The Technical University of Denmark (DTU) cordially invite you to participate in the International Conference on Engineering Design, ICED11! The conference will be held in the beautiful city of Copenhagen, where we are preparing an exciting programme, cultural experience and fun social backdrop for the conference and connected workshops. The conference headline is: Impacting Society Through Engineering Design Design has a central role in bringing engineering and technology...

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Keywords
Design 2010