Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
DECISION-MAKING IN DISRUPTIVE INNOVATION PROJECTS: A VALUE APPROACH
Petetin, François; Bertoluci, Gwenola; Bocquet, Jean-Claude
Type:
Year:
2011
Editor:
Culley, S.J.; Hicks, B.J.; McAloone, T.C.; Howard, T.J. & Clarkson, P.J.
Author:
Series:
ICED
Section:
Design Processes
Page(s):
211-220
Abstract:
Disruptive technological innovation projects are very challenging for small firms, especially in industrial sectors with very high reliability expectations. Will the innovation create enough value to make up for the evolutions a firm needs to implement in order to successfully develop an innovation and the technological and market uncertainties? In this article we present an approach that aims to facilitate decision-making in disruptive technological innovation projects. It advocates using potential value creation for the stakeholder of the innovation and risks threatening this value creation as criterions during the decision-making process.
Keywords:
