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Design Science Journal
Papers

Creative Design Thinking based on Understanding Human Imagination

Creative Design Thinking based on Understanding Human Imagination

Year: 2010

Section: Short Presentation C

Editor: Taura, T and Nagai, Y

Author: Zhou, Feng; Georgiev, Georgi V; Nagai, Yukari; Morishita, Nami

Section: Short Presentation C

Abstract

This study aims to develop a methodology for designing based on human imagination. To propose and investigate the methodology, we carry out an action study for collecting the impressions of the products designed by the authors. We adopt the concept network analysis approach to compare the imagination which is underlying the impressions from three groups of the products: our proposed products, random selection of products, and the existing products. A clear difference was found among the three groups. The results confirm the effectiveness of the proposed methodology in understanding human imagination. We propose an implementation of the findings in the selection of colour for hospital uniform design.

Keywords: formation of imagination, underlying imagination, associative concept, design methodology, action research

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ds conferenceICDC 2010 - the First International Conference on Design Creativity

The First International Conference on Design Creativity (ICDC 2010) is a brand new conference, promoted and organised by the Design Creativity Special Interest Group (SIG) of the Design Society. It will provide a forum to discuss the nature and potential of design creativity from both theoretical and methodological viewpoints. Important dates: 18.06.2010: Deadline for submissions (full papers) to be reviewed 30.07.2010: Notification about paper acceptance 01.09.2010: Submission of final papers...

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SIG Workshop - March 2013