Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
An Analysis on Similarity of Product Images
Wang, Hung-Hsiang; Chan, Jung-Hsuan
Type:
Year:
2010
Editor:
Taura, T and Nagai, Y
Author:
Section:
Short Presentation B
Abstract:
Metaphor is based on the similarity of two things. It’s the center of creative thinking. The purpose of this study is to understand humans’ perception about similarity. This study uses Tversky's contrast model to discuss the similarity of product images with three issues: the importance of common features for similarity and dissimilarity; the asymmetry of similarity; the degree of similarity of two images in different context. Through three experimental investigations with chair and product images as material, different assumptions were tested respectively. The results show: (1) common features are more important while choosing similar source; (2) more salient images are regarded as a referent and comparison of similarity is asymmetry; (3) salience of features might be changed in different context. The results can be applied to metaphorical products and creative thinking to perceive common and salient features between different domains, and make a innovative connection.
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