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Design Science Journal
Papers

Creating Customer Experience by Emotional Design

Creating Customer Experience by Emotional Design

Year: 2010

Section: Short Presentation B

Editor: Taura, T and Nagai, Y

Author: Irisawa, Yusuke; Nagasawa, Shin'ya

Section: Short Presentation B

Abstract

This study aims to analyze the relation among the theory of customer experience which Bernd H. Schmitt insist, the information process of Kansei in Kansei engineering and the theory of emotional design which Donald A. Norman do. Also, we have examined its relation to build customer experience using the information process of Kansei and emotional design, based on three case studies.

Keywords: customer experience, Kansei, product design, design process, customer experiential design

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ds conferenceICDC 2010 - the First International Conference on Design Creativity

The First International Conference on Design Creativity (ICDC 2010) is a brand new conference, promoted and organised by the Design Creativity Special Interest Group (SIG) of the Design Society. It will provide a forum to discuss the nature and potential of design creativity from both theoretical and methodological viewpoints. Important dates: 18.06.2010: Deadline for submissions (full papers) to be reviewed 30.07.2010: Notification about paper acceptance 01.09.2010: Submission of final papers...

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SIG Workshop - March 2013 - 1