Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Creating Customer Experience by Emotional Design
Irisawa, Yusuke; Nagasawa, Shin'ya
Type:
Year:
2010
Editor:
Taura, T and Nagai, Y
Author:
Section:
Short Presentation B
Abstract:
This study aims to analyze the relation among the theory of customer experience which Bernd H. Schmitt insist, the information process of Kansei in Kansei engineering and the theory of emotional design which Donald A. Norman do. Also, we have examined its relation to build customer experience using the information process of Kansei and emotional design, based on three case studies.
Keywords:
