Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Creative Customers and How We Can Meet their Expectations
Fukuda, Shuichi
Type:
Year:
2010
Editor:
Taura, T and Nagai, Y
Author:
Section:
Short Presentation B
Abstract:
Engineering is to create product/service to meet the expectations of our customers. The importance of creativity is increasing very rapidly to respond to their quickly diversifying expectations. But we often forget that our customers are very active and creative and they would like their creativities satisfied as well.
Keywords:
