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Papers

Creative Customers and How We Can Meet their Expectations

Creative Customers and How We Can Meet their Expectations

Year: 2010

Section: Short Presentation B

Editor: Taura, T and Nagai, Y

Author: Fukuda, Shuichi

Section: Short Presentation B

Abstract

Engineering is to create product/service to meet the expectations of our customers. The importance of creativity is increasing very rapidly to respond to their quickly diversifying expectations. But we often forget that our customers are very active and creative and they would like their creativities satisfied as well.

Keywords: expectation management, creative customers, process value, customer involvement, hardware development, software development, continuous prototyping

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ds conferenceICDC 2010 - the First International Conference on Design Creativity

The First International Conference on Design Creativity (ICDC 2010) is a brand new conference, promoted and organised by the Design Creativity Special Interest Group (SIG) of the Design Society. It will provide a forum to discuss the nature and potential of design creativity from both theoretical and methodological viewpoints. Important dates: 18.06.2010: Deadline for submissions (full papers) to be reviewed 30.07.2010: Notification about paper acceptance 01.09.2010: Submission of final papers...

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Keywords
Design 2010