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Communicative affordance of industrial design sketching

Communicative affordance of industrial design sketching

Year: 2010

Section: NEW PARADIGMS AND APPROACHES

Editor: Boks W; Ion, W; McMahon, C and Parkinson B

Author: Razzaghi, Mohammad; Nouri, Mobina

Section: NEW PARADIGMS AND APPROACHES

Pages: 150-155

Abstract

Design sketching, as a key designing technique and a rapid visual demonstration of design thinking,
reasoning, and exploration, is being vastly utilized by industrial designers to communicate their
thoughts and ideas about a design situation. Despite the significance of communicative aspects of
sketching to a wide range of creative design activities and in particular, to the product design
processes, it is not yet a well-instructed activity. It is argued that one aspect of the ambiguity
associated with sketching is related to the absence of human figures of the intended user(s) interacting
with the product. Our observations suggest that sketches being generated by the vast majority of
industrial design students in Iran are not communicative to the extent they should. As a result, the
communicative aspect cannot be fulfilled. In this paper, the affordance of sketches is examined based
on their communicative features with a particular focus on using human elements. The paper
concludes by discussing educational factors influencing sketch qualities and potential ways to fix the
problem.

Keywords: Industrial design sketching, communicative affordance of sketching, human elements in sketches

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Keywords
Design 2010