Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Judging Opinions - the Value of a User's Input
van Kessel, R.; Kotylak, R.; van Raaij, J.; Schreurs, G.
Type:
Year:
2010
Editor:
Sándor Vajna
Author:
Page(s):
11
Abstract:
Almost every company applies user involvement when relevant these days. Throughout the years several methods have been developed to gain useful information from customers. A main question that emerges will always remain: what information from users is useful and how can someone judge the value of an opinion? This article will describe a method to value the opinion users give and determine the relative value between different opinions and users. The case is supported by the study of 2 companies that apply user involvement. In these studies the factors to success or failure have been studied in order to determine what method to value feedback could look like. At the end of the article an approach is presented that can substantially benefit the effectiveness of customer involvement.
Keywords:
