Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
COGNITIVE HEURISTICS IN DESIGN IDEATION
Yilmaz, S.; Seifert, C. M.
Type:
Year:
2010
Editor:
Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author:
Section:
DESIGN METHODS
Page(s):
1007-1016
Abstract:
This paper explores the use of design heuristics as cognitive strategies in the creation of innovative products. Design heuristics are guidelines that help the designer to consider areas of possible designs that may not otherwise come to mind during the idea generation stage. Current design theory lacks a systematic methodology to identify the strategies used in the creation of innovative products. The methodology presented in this study provides designers with a set of heuristic principles and a process by which they can be applied to create new designs.
Keywords:
