COGNITIVE HEURISTICS IN DESIGN IDEATION
This paper explores the use of design heuristics as cognitive strategies in the creation of innovative products. Design heuristics are guidelines that help the designer to consider areas of possible designs that may not otherwise come to mind during the idea generation stage. Current design theory lacks a systematic methodology to identify the strategies used in the creation of innovative products. The methodology presented in this study provides designers with a set of heuristic principles and a process by which they can be applied to create new designs.