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CUSTOMER ORIENTED CONCEPT DEVELOPMENT IN MECHATRONIC PRODUCT DESIGN

CUSTOMER ORIENTED CONCEPT DEVELOPMENT IN MECHATRONIC PRODUCT DESIGN

Year: 2010

Section: DESIGN METHODS

Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.

Author: Punz, S.; Hehenberger, P.; Follmer, M.; Zeman, K.

Section: DESIGN METHODS

Pages: 927-936

Abstract

Especially in early product design stages, customer orientation is mandatory for product success. A method aiming at this goal is the QFD approach, which, however, does not focus on conceptual design, at least not to the desired extent. Hence, a new approach, namely the House of Concepts (HoC) is introduced offering assistance in enhanced customer orientation particularly during conceptual design, and supporting systematic concept development on different levels of abstraction. Thus, the HoC approach contributes to position products exactly in the targeted market segments.

Keywords: customer orientation, quality function deployment, conceptual design, house of quality, house of concepts

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ds endorsed conferenceDESIGN 2010 - 11th International Design Conference

DESIGN 2010 - 11th International Design ConferenceCreative thinking, computational synthesis, environmental concerns, structural complexity, mechatronics, modelling of engineering processes, decision making, research quality, product development, embodiment, ... Each of these terms covers a range of activities, practical efforts and research streams. Excerpted from the DESIGN 2010 topic and workshop titles these terms epitomise the multi-dimensional nature of design that gathers all of the authors and participants to the DESIGN conference events. Our...

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SIG Workshop - March 2013