ON THE CONTENT AND NATURE OF DESIGN OBJECTS IN DESIGNING
Often the physical product is seen as the design object. Many properties, which are important for the potential customer or user, are not carried by the product in itself, but by activities and systems brought into relation with the product. Thus, in modern industrial product development and from a methodical point of view it is necessary to expand the focus in order to take activities and other important, but soft properties into account. We see a challenge to develop the idea of ‘design objects’ as a means to broaden engineering designers’ understanding of what they are designing.