PRODUCT DEVELOPMENT MANAGEMENT MATURITY ASSESSEMENT: PROPOSAL OF A NEW METHOD
The optimization of Product Development Process (PDP) is challenging. This paper presents an alternative approach for PDP maturity measurement, organized in two stages: stage (i) we assess the frequency in which PDP’s typical problems happen in the company, and then correlate problems with a list of PDP’s Best Practices. Outputs of stage (i) are a maturity score for the company’s PDP and improvement opportunities to be prioritized. In stage (ii) we set up a company’s profile in view of which improvement opportunities from previous stage are prioritized and consolidated in a portfolio.