A COMPREHENSIVE VIEW ON BENEFITS FROM PRODUCT MODULARIZATION

DS 60: Proceedings of DESIGN 2010, the 11th International Design Conference, Dubrovnik, Croatia

Year: 2010
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: Hansen, P. K.; Sun, H.
Section: DESIGN PROCESSES
Page(s): 233-242

Abstract

In most product modularization cases the companies have only weak initial estimations about both the type and the magnitude of the potential benefits. This indicates a need for more precise perceptions of the challenges of managing product modularization efforts. This paper deals with three challenges according to the outset as described initially. First, we will unfold a company neutral empirical based way of how to understand and manage product modularization. Secondly, we will classify and conceptualize the various product modularization benefits. Thirdly, we will evaluate a number of individual industrial product modularization cases according to the conceptualized model of benefits.

Keywords: modularity, product platform, supply chain platform

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