CULTURAL CUSTOMIZATION OF MOBILE COMMUNICATION DEVICES’ COMPONENTS

DS 60: Proceedings of DESIGN 2010, the 11th International Design Conference, Dubrovnik, Croatia

Year: 2010
Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.
Author: Aryana, B.; Boks, C.
Section: DESIGN PROCESSES
Page(s): 137-146

Abstract

Modularity of products and using a configuration system are two characteristics of mass customization, which has gained importance in contemporary industries. Culture is among those user characteristics which could affect product specifications. This paper aims to propose an approach for cultural customization of mobile communication devices based upon two elements: the Object Oriented structural design (which is compatible with configuration systems) and an integrative approach of culture oriented design. Experiments illustrate the validity of the proposed approach.

Keywords: culture, object oriented design, mobile communication devices, mass customization

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