Value added through design: Perception and the reality
Editor: Clarke, A, Ion, W, McMahon, C and Hogarth, P
Author: Evans, Dorothy
Section: NEW PEDAGOGY
In a typical customer-supplier relationship, the perception of value of products and services being delivered is undergoing significant change. This examination considers a sample of companies covering a wide range of markets in the sub sector of product design. The paper firstly considers the perception from a Designer's point of view on where value is added through the design process. Secondly it considers the perception from a SME's point of view on where value is added through the design process. Thirdly, it will compare perceptions of SME's and Designers relative perspectives. This study offers students and staff a valuable insight into the up-to-date knowledge and thinking of what both SME and Design Companies are currently facing.