Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

ICED 11
Papers

Aesthetic-Aerodynamic Design Optimization of a Car Grille Profile While Preserving Brand Identity

Aesthetic-Aerodynamic Design Optimization of a Car Grille Profile While Preserving Brand Identity

Year: 2009

Section: Product and Systems Design

Editor: Norell Bergendahl, M.; Grimheden, M.; Leifer, L.; Skogstad, P.; Lindemann, U.

Author: Sareh, Pooya; Rowson, Jennifer

Section: Product and Systems Design

Pages: 13-24

Abstract

The purpose of this study is to investigate how to combine the aesthetic quality with the engineering functionality in a design project while preserving the brand identity. It is aimed to develop a framework for decision making in the design of a specific product that can be used by designers simply and efficiently. The car front grille design is presented as the case study and the aerodynamic drag minimization is chosen as the functionality criterion of the design. A specific brand is selected to study its identity and a specific product associated with this brand is chosen to implement the approach. Finally, a framework is presented in the form of a table and a utility function which can be used to optimize the grille profile of the chosen vehicle multi-objectively.

Keywords: Aesthetics, brand identity, aerodynamic drag minimization, multi-objective optimization

Download
ds conferenceICED09: 17th International Conference on Engineering Design

The Design Society and the Stanford Center for Design Research cordially invite you to participate in the International Conference on Engineering Design, ICED'09. The venue will be Stanford University’s verdant campus in the heart of Silicon Valley, a short 35 miles south of San Francisco, California. Research papers and case studies are solicited on any topic related to design thinking, theory, and practice, with a premium placed on evidence-based research. Topics and Themes include: *...

Read More

Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

Download
Keywords
SIG Workshop - March 2013