Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Product Development in the Financial Crisis
Ringen, Geir; Holtskog, Halvor
Type:
Year:
2009
Editor:
Norell Bergendahl, M.; Grimheden, M.; Leifer, L.; Skogstad, P.; Lindemann, U.
Author:
Series:
ICED
Section:
Design Organization and Management
Page(s):
133-144
Abstract:
In the automotive industry product development has been a key for competitive advantage. Such projects are done in a value chain setting with many suppliers. The point of departure is a strategic supply model where key indicators for knowledge development and culture of competiveness, before and after the current financial crisis, are analyzed through case studies, in-depth interviews, internal documents, and survey. Researchers have spent two years inside the companies in a pragmatic research project. During this time the financial crisis hit the industry hard. Hence, degree of market turbulence is discussed according to the key indicators together with market and business implications to the product development process. During the initial shock phase the research shows significant changes in learning orientation, innovativeness orientation, entrepreneurial orientation, and knowledge acquisition.
Keywords:
