LESSONS LEARNED FROM A WANT BASED NPD PROJECT
Incremental innovations often are based on satisfying a ""want"". Radical innovations often are based on satisfying a ""wish"". The conditions for want and wish based PD differ much from ""need"" based PD for which well-known PD models are designed. As want and wish based PD projects are not much described a want based project has been investigated with Insider Action Research. Some findings are that the want based project showed to be impossible to long term plan both what regards development time and cost, that the use of the DPD principles - and especially BAD-PAD-MAD - was needed, that an S-shaped curve did not show up, that milestones were “taken” and “lost” before a stable situation was reached, and that Time-to-Market was not critical.