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Papers

IDEA GENERATION IN CONCEPTUAL DESIGN

IDEA GENERATION IN CONCEPTUAL DESIGN

Year: 2008

Section: Creativity and innovative thinking

Editor: Marjanovic D., Storga M., Pavkovic N., Bojcetic N.

Author: Howard T. J., Culley S. J., Dekoninck E.

Section: Creativity and innovative thinking

Pages: 1025 - 1032

Abstract

Creative idea generation is a vital part of the engineering and the new product development process. This paper is based on a number of studies which have analysed idea production during brainstorm sessions and has led to the provision of a new method by which to analyse the ideas produced. Real engineers, design tasks and design processes are analysed for ideas and evaluated objectively in terms of the actual concepts formed by the ideas. It was found that the rate of idea production appeared to be constant throughout each session until roughly 60mins. The results showed that over half the appropriate ideas of the session are produced within the first 10 minutes and the majority of the ideas behind each concept are provided by 20mins.

Keywords: idea generation, creativity, brainstorming

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ds endorsed conferenceDESIGN 2008 - 10th International Design Conference

DESIGN 2008 - 10th International Design ConferenceDESIGN 2008 Conference was founded on the continuous development of organization and evaluation procedure that resulted in a capacity to deliver procedures and conditions of communicative competence. To assist the process of development for the engineering design research community the organizers of DESIGN 2008 propsed seven core areas for the conference as described below. It was required explicitly from all contributors to show how they are contributing to the overall area to emerge communities...

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Keywords
Design Science Journal