DESIGN AS A SOCIO-CULTURAL COGNITIVE SYSTEM

DS 32: Proceedings of DESIGN 2004, the 8th International Design Conference, Dubrovnik, Croatia

Year: 2004
Editor: Marjanovic D.
Author: Dong, A.
Section: HUMAN BEHAVIOUR IN DESIGN WORKSHOP
Page(s): 1467 - 1474

Abstract

This article proposes a framework for describing design as a socio-cultural cognitive system. In this framework, design performance is seen as a property of the social organisation of individual cognitive capabilities. Technical design tools and methods are a "cultural medium"; they provide the structure for the transmission and propagation of cognitive states and encode patterns of behaviour. Observations on research in shared understanding in light of this framework examine shared understanding as a formalism for modelling design emergence as a socio-cultural cognitive phenomenon. Based on this framework, the article presents a computational model of design using cybernetics.

Keywords: design teams; design cognition

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