Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

MASS CUSTOMIZATION ISSUES FOR ENVIRONMENTALLY CONSCIOUS DESIGN

Sakao, T.; Fargnoli, M.


Type:
Year:
2006
Editor:
Marjanovic, D.
Author:
Section:
ECO DESIGN IMPLEMENTATION WORKSHOP
Page(s):
1405-1412
Abstract:
The paper pulls a trigger of discussing Mass Customization (MC) in Ecodesign. MC is a widespread concept to increase differentiation levels of products depending on customers’ needs with reducing production costs. The problem of strategy’s absence in Ecodesign is addressed. Then, how MC brings benefits to an Ecodesign strategy is investigated. First, understanding customers is crucial. Second, manufacturers should distinguish between needs and wants as many environmental properties at present are a must according to regulations. Third, possessed should be four perspectives; system, value, function, and component. This approach in a broader view implies that a new design paradigm incorporating the marketing discipline may be needed.
Keywords:

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