EXPLORING STRATEGIES IN CHANGE MANAGEMENT – CURRENT STATUS AND ACTIVITY BENCHMARK

DS 36: Proceedings DESIGN 2006, the 9th International Design Conference, Dubrovnik, Croatia

Year: 2006
Editor: Marjanovic, D.
Author: Deubzer, F.; Kreimeyer, M.; Lindemann, U.
Section: DEVELOPMENT OF PRODUCTS AND SERVICES
Page(s): 815-822

Abstract

Product changes result in time and cost consuming processes for the industry; therefore, most companies established a more or less resource-intensive change management. Against this background, a survey was conducted among manufacturers of the branches automotive and electrical equipment, highlighting the current status of change management, the selected strategies and planned activities. The paper gives a brief presentation of the results and the basic concept of a correlation analysis of change management strategies and effects. A framework as outcome allows companies the self-assessment on basis of the statistical distribution and identifies strategies being most promising when intending to improve a company’s change management.

Keywords: change management, management strategies, change management benchmark, revision, update

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