THE NEED FOR A “NEW” INNOVATIVE PRODUCT DEVELOPMENT APPROACH
In a competitive environment, when products have similar performance, quality and functionality, the innovation process becomes increasingly important. It is thus vital to help industry to develop and implement new innovative methods and models that will support and strengthen industry to generate new ideas and realize these into successful products and improved processes. The objective of this paper is first to discuss and compare a “traditional” engineering approach with an “innovation” approach towards product development and second to combine these two approaches to new multi-scientific approach. An example of the ongoing implementation of a ´product realization centre´ with a multiscientific approach will also be presented.