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Design Science Journal
Papers

GLOBALIZATION AND CROSS-CULTURAL PRODUCT DESIGN

GLOBALIZATION AND CROSS-CULTURAL PRODUCT DESIGN

Year: 2006

Section: DESIGN PROJECTS AND PROCESSES

Editor: Marjanovic, D.

Author: Diehl J.C., Christiaans H.H.C.M.

Section: DESIGN PROJECTS AND PROCESSES

Pages: 503-510

Abstract

There is an emerging interest in the impact of cultural dimensions on the experience and interaction between people and products. Globalisation has led to a situation in which product design teams from one culture or context often have to develop a product which will be used in a (totally) other cultural environment. Globalisation also confronts companies to decide between ‘global’ or ‘local’ featured design of products. As a result it has become essential for the industrial design education and profession to take the context and culture of the end-users more serious and to look for consequences regarding industrial design. As a result cross-cultural product design has increased in value and interest within the research and education programmes of the faculty of Industrial Design Engineering at Delft University.

Keywords: globalization, cross-culture design, cultural dimensions

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DESIGN 2006 - 9th International Design ConferenceDESIGN 2006 Conference is founded on the continuous development of organization and evaluation procedure that resulted in a capacity to deliver procedures and conditions of communicative competence. The conference in Dubrovnik will be the 9th International Design Conference, including the following topics: * theory and research methods in design * methods and tools in design practice * design projects and processes * development of products and services * competencies & communications *...

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Keywords
Design 2010