Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Why-How Laddering


Category:
Type:
People:
1 User(s),   1 Collaborator(s)
Characteristic:

Analyze      Audience: Internal team only, Inputs: Insights, Inputs: Observations/images, Inputs: Text/quotes, Outputs: Hierarchies, Outputs: Perspective shifts, Purpose: Identify current beliefs, Purpose: Judge relevancy, Purpose: Scope for ideation, Purpose: Search for nuggets, Reflection Time: Either, Time Perspective: Present situation

Date:
October 17, 2016
Summary:
Laddering is a technique that is useful to discover goals and underlying values. It can be thought of like an interview between a psychologist and a patient in which the psychologist tries to uncover the root cause of problems or some behaviors. The goal of this first step is to elicit the main...

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