Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Conjoint Analysis


Category:
Type:
Synonyms:
Discrete Choice Analysis, Value Based Pricing
People:
1 User(s),   1 Collaborator(s)
Characteristic:

Research      Approach: Intrusive, Purpose: Evaluate desirability, Researcher location: Absent, Researcher location: Present, Researcher location: Remote, Researcher location: Varies through method, Time perspective: Present/past, Type of data collected: Quantitative, Unit of analysis: Individual Attitudes, User role: Mindset-dependent, User setting: Setting independent

Date:
March 8, 2015
Summary:
Conjoint analysis reveals how much consumers value individual features of products or services. This method quantitively analyzes participants' series of trade-offs among features to determine the relative importance of each feature. Conjoint analysis can be used when a marketing strategy needs to...

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