Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Houghton Mifflin Harcourt
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Type:
Date:
March 8, 2015
Overview:
Houghton Mifflin Harcourt, a Boston-based firm that specialized in printing books, received 90% of its revenue from textbook sales. As schools were facing budget cuts and students were turning to digital devices, HMH turned to Innosight for a new approach in marketing...
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