Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Dove
Category:
Type:
Date:
March 8, 2015
Overview:
Dove wanted to improve their competitive presence in the beauty and skin care market. Even though they had brand equity as well as a high quality to back up their brand, Dove’s issue was their lack of differentiation at the point-of-sale retail...
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