Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Central Garden & Pet - Success Spotlight


Category:
Type:
Date:
March 8, 2015
Overview:
Central Garden & Pet Company, a leading innovator, marketer and producer of quality branded products for the lawn & garden and pet supplies markets, wanted to differentiate its ADAMS™ Spot On® topical flea and tick products from others in the market. Limited ways to communicate formula benefits and...

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