Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Nutrisystem Jumpstart: Extending a Legacy Business into a New Channel
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Date:
March 8, 2015
Overview:
Nutrisystem wanted to sustainably future-proof a direct-response business by expanding into new channels as their structured weight loss programs were losing consumers. Factors such as a $300 price point and month-long commitment represented barriers to attempt of the program, along with the often...
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