Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Wrigley Case Study: Getting Gum In The Zone
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Date:
March 8, 2015
Overview:
Wrigley approached Conifer with the question: how do people use gum in different spaces, specifically when driving in their cars or sitting at their desks? They wanted to understand eating and snacking behaviors in those target environments and to identify some opportunities for Wrigley to support...
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