Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Yamaha: Setting the dolphines free
Category:
Type:
Date:
March 8, 2015
Overview:
In the personal watercraft race, Yamaha was stuck in second place. Their boats were innovative, but not making waves. Year after year, it was the same. A solid second place with a steady 32% share. The question was how to gain share and increase boat...
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