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INTEGRATED ACTIVITY AND SPACE DESIGN FRAMEWORK FOR CORPORATE MUSEUMS USING CONTEXT-BASED ACTIVITY MODELING
Joosun YUM(1); Ji-Hyun LEE(1); Yong Se KIM(2)
Type:
Year:
2025
Editor:
Yong Se Kim; Yutaka Nomaguchi; Cees de Bont; Jianxi Luo; Xiaofang Yuan; Linna Hu; Meng Wang
Author:
Series:
Other endorsed
Institution:
1: Korea Advanced Institute of Science and Technology, South Korea; 2: Tongji University, China
Page(s):
334-346
Abstract:
Corporate museums and factory tours have become vital cultural and educational platforms for communicating brand identity, corporate heritage, and product knowledge. Despite their potential, many corporate museums are still designed primarily around aesthetic or functional considerations, often neglecting how visitors move, interact, and engage with exhibits. To address this gap, this study applies the Context-Based Activity Modeling (CBAM) framework to analyze visitor behavior and derive structured design guidelines for corporate museum spaces. The research focuses on the Hwa Meei Tourism Factory in Tainan, Taiwan, where multiple visitor activities were modeled using CBAM elements: actors, objects, tools, and context elements (goal, relevant structure, physical, and psychological). Three different kinds of activities, (1) product-service related, (2) activities induced by visceral affordance, and (3) movement/path-related, have been interrogated so that design guides for museum spaces are derived. This study contributes theoretically by extending CBAM from service design to museum space design, and practically by providing corporate museums with actionable frameworks for enhancing visitor engagement, spatial flow, and brand storytelling. Future research will extend the framework through comparative cases and integration with computational tools such as simulation and case-based reasoning.
Keywords:
