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Knowledge Base Repository

In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

Data-informed design in the automotive industry: customer acceptance study in Sweden and China on radical car design

Kostas Stylidis (1), Bastian Quattelbaum (2), Florian Konrad (3), Joe Simpson (4), Samuel Lorin (5), Rikard Söderberg (1)

Type:
Papers
DS 129: Proceedings of the DESIGN2024 18th International Design Conference
Year:
2024
Editor:
Mario Štorga, Stanko Škec, Tomislav Martinec, Dorian Marjanović, Neven Pavković, Marija Majda Škec
Author:
Kostas Stylidis (1), Bastian Quattelbaum (2), Florian Konrad (3), Joe Simpson (4), Samuel Lorin (5), Rikard Söderberg (1)
Series:
DESIGN
Institution:
1: Chalmers University of Technology, Sweden; 2: Hochschule Niederrhein University of Applied Sciences, Germany; 3: Geely Design Global, Sweden; 4: Volvo Cars Corporation, Sweden; 5: Fraunhofer-Chalmers Centre, Sweden
Section:
Design Methods and Tools
Page(s):
805-814
DOI number:
10.1017/pds.2024.83
ISSN:
2732-527X (Online)
Abstract:
This study explores the alignment between automotive design innovation and consumer acceptance, particularly in the context of two significant trends: electrification and digitalization. We probed the acceptance of replacing rear window with wide-angle camera We surveyed 1,546 potential customers from China and Sweden to assess their openness to such a radical design. Findings suggest a consensus on its futuristic appeal but diverge in adoption willingness. The study offers insights to bridge the design preference gap, positioning customer acceptance as key for car design strategy.
Keywords:
car design, conceptual design, data-informed design, case study, design methods
18th International Design Conference (DESIGN 2024)
Conferences

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