RESEARCH ON THE DESIGN OF THANGKA CULTURAL CREATIVE PRODUCTS IN THE CONTEXT OF SUSTAINABLE DESIGN: BASED ON KANO-AHP-QFD HYBRID MODEL
DS 136: Proceedings of the Asia Design and Innovation Conference (ADIC) 2024
Year: 2024
Editor: Yong Se Kim; Yutaka Nomaguchi; Chun-Hsien Chen; Xiangyang Xin; Linna Hu; Meng Wang
Author: Bao, Qian; Yang, Fangchao; Wang, Jianfeng; Wang, Bin
Series: Other endorsed
Institution: Hanyang University, Tongji University
Page(s): 111-120
Abstract
With the widespread adoption of cultural sustainability concepts, the demand for cultural creative products is increasingly trending toward diversification and personalization. Tibetan Thangka, as an important intangible cultural heritage of China, poses an urgent challenge: scientifically transforming its traditional aesthetic characteristics into design elements that meet the needs of modern users has become a pressing issue. This study aims to explore a user data-driven design research model for Thangka cultural creative products, with the goal of enhancing user satisfaction and promoting the sustainable inheritance of Thangka culture. Firstly, user needs were collected through surveys, and the KANO model was employed to categorize these needs into four dimensions: visual appeal, emotional connection, symbolic meaning, and functionality. Then, the Analytic Hierarchy Process (AHP) was used to construct a hierarchical model of user requirements and calculate the weight of each need. Subsequently, Quality Function Deployment (QFD) theory was applied to map user need information into specific design elements, which were then ranked according to their importance. Based on these design elements, we completed the design practice of Thangka cultural creative products that meet user requirements. Finally, the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) was utilized to evaluate the effectiveness of the design solutions. An objective and scientific user requirement framework was established, and a QFD House of Quality was constructed, culminating in the practical design of Thangka cultural creative products. By employing the KANO-AHP-QFD hybrid research method, user needs can be objectively obtained, making the product design process more scientific and rational. This provides new insights for the inheritance and innovation of Thangka culture and offers valuable reference for the innovative design research of other intangible cultural heritage products.
Keywords: Sustainable Design, Intangible cultural heritage preservation, Tibetan Thangka, Cultural and Creative Product Design, Kano-AHP-QFD Hybrid Model