The 17th INTERNATIONAL DESIGN CONFERENCE
DESIGN 2022
The 17th INTERNATIONAL DESIGN CONFERENCE - May 23-26, 2022 - Hotel Croatia, Cavtat, CAVTAT - DUBROVNIK, Croatia
Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
The Contribution of Design Discipline in Business Decisions through Design-Oriented Production Diversification: A Case Study in Italian Furniture Sector
Eva Vanessa Bruno, Beatrice Lerma
Type:
Year:
2022
Editor:
Mario Štorga, Stanko Škec, Tomislav Martinec, Dorian Marjanović
Author:
Series:
DESIGN
Institution:
Politecnico di Torino, Italy
Section:
Industrial Design
Page(s):
2055-2066
DOI number:
ISSN:
2732-527X (Online)
Abstract:
Firm diversification is a growth strategy that allows firms to launch new products in untapped markets to increase revenue. It is the identified approach where industrial designers can contribute to exploring new tactical assets. The paper analyses the design-oriented diversification of a furniture company in Italy, where Design played a crucial role in positioning new demands. The tool applied to display the current and the feasible product portfolio is the Product Space. The company has leveraged its know-how on bent glass to produce iconic objects, winning prestigious design awards.
Keywords:
