Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
Matrix-Based Landscapes for Communication between Market and Product Perspective
Riesener, Michael; Dölle, Christian; Lender, Benjamin Nils Johannes; Schuh, Günther
Type:
Year:
2020
Editor:
Harold (Mike) Stowe; Tyson R. Browning; Steven D. Eppinger; Jakob Trauer
Author:
Series:
DSM
Institution:
Laboratory for Machine Tools and Production Engineering (WZL), RWTH Aachen University, Germany
Section:
Project Management
Page(s):
10
DOI number:
ISBN:
978-1-912254-12-5
Abstract:
In the development of cyber-physical systems, communication between teams representing market and product perspective is often marked by different incentives. The market perspective, representing the customer, argues for variability and individualization, while the product perspective argues for the simplest, most efficient and least expensive product variant. There is a need for balancing individualization with cost effective development and production. This paper discusses the use of matrices as means to create transparency for both market and product perspective, showing where individualization is both most attractive to the customer and least expensive. In doing so, the framework delivers an approach to a key strategic problem: optimizing the efficiency of internal and external complexity by visual representation of individualization versus standardization potentials.
Keywords:
