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Author:

Prasch, Lorenz; Maruhn, Philipp; Brünn, Marcel; Bengler, Klaus 

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Abstract:

Creativity, or the ability to generate new and useful ideas or products, is considered a key factor in modern society. The role it plays in the workplace and day-to-day activities is on the rise and - in the light of recent advances in artificial intelligence - will continue to increase. Considering the importance of the subject at hand, the fact that there is no standardized, reliable and scalable measurement tool is astonishing. In this paper, we introduce the creativity assessment via novelty and usefulness (CANU), an approach to an easy-to-use online measurement tool for creative performance. Using specifically tailored tasks, we aim to assess participants' performance in regard to the novelty and usefulness of solutions they produce.

Keywords:

creativity, measurement, user-centered design, tool