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Abstract:

A common strategy which has in many cases become a necessity in product developing companies is to apply platform thinking to some extent. Engineer-to-order (ETO) companies are firms that need to invest in a significant amount engineering time in each product ordered by customers. These companies have in the past been known to not be fully able to apply platform strategies. An area of concern to product development is the design and manufacture of machine tools aimed for part manufacturing which is a large investment and a critical bottle neck. As a response to these challenges the design platform (DP) concept was developed which is founded on the re-use of company assets. This paper aims to investigate the application of the DP in a company designing and producing unique high-pressure die casting tools for different applications and customers. To enable companies of this character to utilize platform thinking to a higher degree and thus increase the efficiency in product development, a focus is set on modelling and managing relations within the DP. In addition, a PDM system setup is proposed together with an integrated support application for the realisation in industry.

Keywords:

Platform strategies, High Pressure Die Casting, Product Lifecycle Management (PLM), Product modelling / models, Engineer-to-Order