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Sastre, Ricardo Marques; de Paula, Istefani Carisio; Echeveste, Marcia Elisa Soares

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When thinking of innovation applied to packaging, it becomes evident that there is a profusion of propositions of an applied nature to improve and benefit. However, the literature does not present guidelines that help assessing the main innovation factors applied to paperboard packaging. This article aimed to identify guidelines for assessing innovation in the design and production of paperboard consumer packaging which could be used to identify the type and intensity of incident innovation factor(s). The study used a qualitative/descriptive methodological approach and literature review.

Keywords:

packaging, design creativity, idea generation, design methods, innovation