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In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.

AN INITIAL PROTOTYPE OF A TOOL FOR DEFINING VALUE PROPOSITION IN THE PRODUCT-SERVICE SYSTEM (PSS) DESIGN

Fernandes, Sania da Costa; Rosa, Maiara; Queiroz, Carolina; Rozenfeld, Henrique

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Type:
Papers
DS 92: Proceedings of the DESIGN 2018 15th International Design Conference
Year:
2018
Editor:
Marjanović D., Štorga M., Škec S., Bojčetić N., Pavković N.
Author:
Fernandes, Sania da Costa; Rosa, Maiara; Queiroz, Carolina; Rozenfeld, Henrique
Series:
DESIGN
Section:
DESIGN SUPPORT TOOLS
Page(s):
281-292
DOI number:
https://doi.org/10.21278/idc.2018.0433
Abstract:
The design of product-service systems (PSS) requires a complete reformulation of the company’s business model. A central aspect of business models is the value proposition, which is commonly created with tools such as the Value Proposition Canvas (VPC). However, problems were identified during the application of the VPC in the context of a PSS design. This work aims to create and test an initial prototype of a value proposition tool for PSS. Both tools were submitted to controlled experiments, providing an evaluation of the VPC’s problems and insights for further development of the new tool.
Keywords:
product-service systems (PSS), design tools, service oriented design
DESIGN 2018 - 15th International Design Conference
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