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REDEFINING THE BACHELORS CURRICULUM IN DESIGN AND MEDIA

REDEFINING THE BACHELORS CURRICULUM IN DESIGN AND MEDIA

Year: 2017

Section: Design Education Practice

Editor: Berg, Arild; Bohemia, Erik; Buck, Lyndon; Gulden, Tore; Kovacevic, Ahmed; Pavel, Nenad

Author: Sathikh, Peer Mohideen

Series: E&PDE

Institution: Nanyang Technological University, Singapore

Section: Design Education Practice

Pages: 128-133

ISBN: 978-1-904670-84-1

Abstract

Nearly one hundred years after the Bauhaus, design and media education has evolved, keeping up with advances in science and technology, and broader and deeper insights into humanities and social science, from a focused, practice-based study to the dynamic interdisciplinary approach of today. This paper presents the strategy taken by a school of art, design and media, of an established technological university located in Southeast Asia to redefine the six different Bachelor of Fine Arts (BFA) degrees they are presently offering into two distinct BFAs; BFA Design Art and BFA Media Art. The strategy and the design of the curriculum had to be in such a way that the two new BFAs are attractive to students who want to be a generalist, while offering pathway for those who want to specialize in, say, product design or animation. The paper discusses how the curriculum has been redesigned to be flexible and transdiciplinary while allowing for the BFAs the possibility of getting accreditation from international bodies such as the NASAD (National Association of Schools of Art and Design).The author, who lead the curriculum revision team will share how he conceptualized and rallied the faculty to work out the structure and the key courses and the efforts the team took to present the revision of curriculum to the university’s upper management to get their support and endorsement before getting approval from the Ministry of Education.

Keywords: Undergraduate Programme, Design, Media, Redefine, Curriculum Development

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