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In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
A CASE STUDY: DESIGN AND PROTOTYPING OF AN EXPERIENCE SHOP FOR BIKER BEHAVIOR CHANGE
Choi, Eun Mi; Park, Jung Eun; Kim, Gyu Sik; Kim, Soo Kyum; Kim, Yong Se
Type:
Year:
2016
Editor:
Umeda, Y.; Nomaguchi, Y.; Koga, T.; Kishita, Y.
Author:
Institution:
Sungkyunkwan University, Korea
Section:
Product-Service Systems Design
Page(s):
100-105
Abstract:
Bicycle-cleaning experience shop service design for behavioral change is a design that is concerned with how design can shape, be used to influence the cleaning behavior of the bicycle users. This experience shop provides bicycle users with education and hands-on experiences on bicycle cleaning. To be specific, highly experienced bicycle-cleaning experts teach inexperienced bicycle users how to clean bicycles, which then empowers those bicycle users to clean their own bicycles without aversion. From this experience, bicycle users will learn that cleaning increase bicycle functionality and that bicycles are not difficult to clean. Furthermore, bicycle users change their behavior from an aversion to a proclivity then extending their behaviors to independently engaging in self bicycle cleaning. In this paper, a bicycle-cleaning experience shop service design case will be discussed based on the Product-Service System design methodology. Further prototyping and customer experience evaluation has been done with business strategy improvements. In this paper, the specific and real process of the Design and Prototyping of an Experience Shop would be examined with experience in the improvement of the bicycle and change in bicycle user’s behavior.
Keywords:
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