Join our welcoming International Design Community.
Complete this application form to join now.
Editor: Julie Linsey, Maria Yang, and Yukari Nagai
Author: Friederich Berthelsdorf, Ryan Arlitt, Jessica Armstrong, Abigail Wilson and Robert Stone
This paper details an independent confirmatory study to Choo et al. (2014), which
demonstrated that correlations exist between personality type and the outcome of concept
ideation methods. We confirm previous research by conducting a similar experiment with a
larger sample size. Four concept ideation techniques were selected from those used in the
previous research: individual and group brainstorming, and individual and group mind mapping.
A larger sample size consisting of 90 junior level engineering design students completed an
Meyers-Briggs Type Indicator (MBTI) sorter and concept ideation activities using each of the
four ideation methods. The creativity of the generated output was measured with metrics for the
quality, quantity, and variety of ideas produced by each method. The resulting dataset was
statistically analyzed to find how individual output from these activities correlated with MBTI
results to investigate how personality type correlates with the creativity of output generated by
concept ideation methods.
NEW DEADLINE- Full paper submission: 22nd April, 2016 Design creativity is an important and interesting topic of study in design. Since it involves the profound and essential nature of design, design creativity is expected to be a key in not only addressing the social problems that we are facing, but also producing an innate appreciation for beauty and happiness in our minds. In order to elucidate the nature of design creativity, the following issues are being studied: cognitive processes underlying...
The objective of SIG - Design Creativity is to study creativity in design. We have not sufficiently clarified creativity, especially in the context of design, although it is a very interesting characteristic in the thinking process of humans. This research discusses creativity in design instead of trying to identify its standard characteristics. That is, it tries to answer the question “What is design?” from the viewpoint of creativity, for two perspectives. First, this SIG discusses the characteristics...