Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

Banner
Papers

Fostering ideation in the very early design phases: How textual, pictorial and combined stimuli affect creativity

Fostering ideation in the very early design phases: How textual, pictorial and combined stimuli affect creativity

Year: 2017

Section: Human Behaviour in Design

Editor: Anja Maier, Stanko Škec, Harrison Kim, Michael Kokkolaras, Josef Oehmen, Georges Fadel, Filippo Salustri, Mike Van der Loos

Author: Borgianni, Yuri (1); Rotini, Federico (2); Tomassini, Marco (2)

Series: ICED

Institution: 1: Free University of Bolzano-Bozen, Italy; 2: University of Florence, Italy

Section: Human Behaviour in Design

Pages: 139-148

ISBN: 978-1-904670-96-4

ISSN: 2220-4342

Abstract

Creativity is critical to the success of design outcomes. Several research contributions investigate the effects of different stimuli on the creativity of conceptual solutions. Studies still lacks dedicated to early New Product Development activities focused on the definition of new product ideas in terms of unprecedented benefits and product attributes. The paper deals with the forms through which stimuli are delivered to support ideation for the recalled design activity. The objective of the paper is to assess if and how different stimuli affect designers' ideation performance. An experiment was performed, in which participants were asked to produce new ideas or product attributes for an existing product category, by exploiting textual, pictorial and combined stimuli as source of inspiration. The results show that the inspiration fashions play a limited role on the outcomes of the ideation process, if the latter are assessed through the most acknowledged creativity metrics. However, the experiment reveals that significantly different ideas have emerged in groups using diversified forms of stimuli.

Keywords: Creativity, New product development, Design process, Ideation, Stimuli

Buy NowBuy Now

Member price: 0.00 GBP (Join Now)
Full price: 3.00 GBP

Shopping Cart
ds conferenceICED17 The 21st International Conference on Engineering Design, 21-25th August 2017

ICED17 The 21st International Conference on Engineering Design, 21-25th August 2017The 21st International Conference on Engineering Design ICED17 to be held August 21-25, 2017, in Vancouver, British Columbia, Canada. Theme: Resource-Sensitive Design Paper submission deadline: December 19, 2016 For full details go to: http://iced17.org. The forthcoming International Conference on Engineering Design, ICED17, will continue to be a great forum where the design community comes together to share insights, discover new ideas, create new design ventures, and form friendships....

Read More

Join Now!

Join our welcoming International Design Community.

Read about the many benefits of becoming and remaining a member.

Full, Associate, Departmental and Institutional Membership available.

Complete this application form to join now.

Keywords
SIG Workshop - March 2013 - 1