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ICED 11
Papers

Challenges in managing new product introduction projects: An explorative case study

Challenges in managing new product introduction projects: An explorative case study

Year: 2017

Section: Design Processes, Design Organisation and Management

Editor: Anja Maier, Stanko Škec, Harrison Kim, Michael Kokkolaras, Josef Oehmen, Georges Fadel, Filippo Salustri, Mike Van der Loos

Author: Chirumalla, Koteshwar

Series: ICED

Institution: Mälardalen University, Sweden

Section: Design Processes, Design Organisation and Management

Pages: 259-268

ISBN: 978-1-904670-90-2

ISSN: 2220-4342

Abstract

In today’s market conditions, manufacturing companies are under pressure to constantly launch new products or product variants to the market in short intervals. The project management of new product introduction therefore play a significant role in the success of new product development. The existing literature covers a wide range of issues and disturbances in the product introduction process in different industries. However, little research exists on the management of new product introduction projects from a project management perspective especially from the viewpoint of production. Based on a case study at a manufacturing company, this paper examines the challenges in managing new product introduction projects in the production organisation. The study identified nine key challenges in the management of new product introduction projects which are associated to the resources, time-readiness and schedule, gated administration, ways of working, communication and time-sharing, learning, business case, co-ordination and alignment, and competences.

Keywords: New product development, Project management, Product introduction, Industrialisation, Organisation of product development

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ICED17 The 21st International Conference on Engineering Design, 21-25th August 2017The 21st International Conference on Engineering Design ICED17 to be held August 21-25, 2017, in Vancouver, British Columbia, Canada. Theme: Resource-Sensitive Design Paper submission deadline: December 19, 2016 For full details go to: http://iced17.org. The forthcoming International Conference on Engineering Design, ICED17, will continue to be a great forum where the design community comes together to share insights, discover new ideas, create new design ventures, and form friendships....

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