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Design Science Journal
Papers

The frame network of interdisciplinary stakeholder compositions in the early phases of new product development

The frame network of interdisciplinary stakeholder compositions in the early phases of new product development

Year: 2017

Section: Resource Sensitive Design, Design Research Applications and Case Studies

Editor: Anja Maier, Stanko Škec, Harrison Kim, Michael Kokkolaras, Josef Oehmen, Georges Fadel, Filippo Salustri, Mike Van der Loos

Author: Andersen, Alexander Kjćr; Nafei, Nadiim; Planck, Michael; Nielsen, Louise Mřller

Series: ICED

Institution: Aalborg University, Denmark

Section: Resource Sensitive Design, Design Research Applications and Case Studies

Pages: 339-348

ISBN: 978-1-904670-89-6

ISSN: 2220-4342

Abstract

New Product Development (NPD) projects have continually become more complex over the years and now involve a diverse range of stakeholders, who have different disciplinary backgrounds, values, objectives, and experience. This makes them create different ‘frames’, which may represent conflicting perspectives. This might create challenges or bring the process to a standstill ultimately wasting resources. By analysing case studies from three different Scandinavian product development companies: LEGO, LEO Pharma, and Zenit Design, this paper investigates the characteristics of the framing process in the early phases of NPD projects involving interdisciplinary stakeholders in organisational settings. The study indicates that stakeholders create isolated aspired values and working principles and from these form a ‘network’ of ‘partial frames’ before connecting them into ‘fully defined frames’. The study also identifies core activities and events of the framing process and propose a model describing an iterative cycle of six phases that stakeholders in New Product Development go through, which we in this article call ‘The Interdisciplinary Framing Loop’.

Keywords: Framing, Design practice, Early design phases, New product development, Design thinking

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ICED17 The 21st International Conference on Engineering Design, 21-25th August 2017The 21st International Conference on Engineering Design ICED17 to be held August 21-25, 2017, in Vancouver, British Columbia, Canada. Theme: Resource-Sensitive Design Paper submission deadline: December 19, 2016 For full details go to: http://iced17.org. The forthcoming International Conference on Engineering Design, ICED17, will continue to be a great forum where the design community comes together to share insights, discover new ideas, create new design ventures, and form friendships....

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