Knowledge Base Repository
In addition to research papers, the Design Society is developing several valuable resources for those interested in the study of design. These include a repository of PhD theses, a library of case studies and transcripts of design activities, and an archive of our newsletters. Please note that these resources are accessible exclusively to Design Society members.
A PRELIMINARY STUDY OF TRENDS IN PERCEIVED QUALITY DESIGN ATTRIBUTES IN THE AUTOMOTIVE LUXURY MARKET SEGMENT
Stylidis, K.; Burnap, A.; Rossi, M.; Wickman, C.; Söderberg, R.; Papalambros, P. Y.
Type:
Year:
2016
Editor:
Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko
Author:
Series:
DESIGN
Section:
INDUSTRIAL DESIGN
Page(s):
2189-2196
Abstract:
The premium vehicle segment has focused on excellent manufacturing quality, while in contrast the luxury segment has focused on emotional and personalized appeal. We perform qualitative analysis of interviews with Italian, Swedish, and American premium and luxury vehicle manufacturers. Results indicate customers of luxury vehicles now consider quality attributes previously considered only by customers of the premium segment. We quantitatively model this design communication process, and show luxury vehicle manufacturers that neglect benchmarking against the premium segment risk low perceived quality.
Keywords:
