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THE INFLUENCE OF PRODUCT COMPLEXITY ON TEAM PERFORMANCE WITHIN NPD

THE INFLUENCE OF PRODUCT COMPLEXITY ON TEAM PERFORMANCE WITHIN NPD

Year: 2016

Section: DESIGN EDUCATION

Editor: Marjanovic Dorian, Storga Mario, Pavkovic Neven, Bojcetic Nenad, Skec Stanko

Author: Fain N., Žavbi R., Vukašinović N.

Series: DESIGN

Section: DESIGN EDUCATION

Pages: 2069-2080

Abstract

This paper explores the influence of product complexity on team performance. A longitudinal case study of a Masters course European Global Product Realisation, where 4 universities collaborate on product development projects is used to study the phenomenon. 4 different projects are explored, where in 2 of them teams worked on the full product development process for a particular product and 2 projects where several teams worked on a single product, thus the focus was on developing specific modules of the same product, due to its complexity.

Keywords: product complexity, virtual teams, product development performance

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Keywords
Design 2010